Our Team

Executive Team

Rohi Hourvitz

CEO

Rohi is a technology and business professional with experience leading large projects in the digital health sector. He has a Bachelor of Engineering degree in Electrical and Electronics Engineering and an MBA from Tel Aviv University.

Almog Luz

CTO

Almog is a software engineer and architect with extensive experience bringing machine learning to products in the healthcare sector. He has a BSc in Electrical Engineering and Computer Science and completing a MSc in Electrical Engineering from Tel Aviv University.

Ariel Hourvitz

CMO

Professor Hourvitz is the Head of the IVF Unit at Shamir Medical Center (Assaf Harofeh) and PI of the Reproduction Laboratory at Sheba Medical Center, Tel Hashomer. He is a full professor and endowment of “The Alan and Ada Selwyn Chair in Clinical Infertility Research and Molecular Medicine” at the Sackler Faculty of Medicine, Tel-Aviv University, Israel with a specialty in Gynecology, Obstetrics, and Fertility and has published over 100 peer-reviewed articles.

Medical Advisors

Micha Baum

Dr. Micha Baum, Medical Advisor

Dr. Baum is a senior physician specializing in Fertility, IVF, and Gynecology. He is the manager of the Sperm Bank at Sheba Medical Center and a member of the management team at the IVF unit at Herzliya Medical Center. He is a senior lecturer at Tel Aviv University and has conducted many IVF studies with colleagues around the world.

Ettie Maman

Dr. Ettie Mamam, Medical Advisor

Dr Maman is the Head of the IVF Unit at Herzliya Medical Center and senior physician in the IVF Unit at Sheba Medical Center, Tel-Aviv University, Israel. She is a specialist in Gynecology, Obstetrics, and Fertility and has published over 50 peer-reviewed articles.